Our Baby-Friendly Journey


  • Baby-Friendly

    Our commitment to patient- and family-centered care starts with the arrival of your new addition. That’s why we are currently pursuing our designation as a Baby-Friendly Hospital. It’s a three-year journey to ensure that mothers and babies get the best start at Memorial University Medical Center.

    The Baby-Friendly Hospital Initiative is a global program sponsored by the World Health Organization and UNICEF. It recognizes hospitals and birthing centers that offer an optimal level of care for infant feeding and mother-baby bonding.

    To earn Baby-Friendly Hospital designation, we are working to implement the 10 Steps to Successful Breastfeeding.

    What to Expect at a Baby-Friendly Hospital

    Our goal is help mothers and babies establish a strong bond from birth. We promote that by implementing these initiatives.

    • The Magical Hour (Skin-to-Skin With Baby)
      As soon as your baby is born, he or she will be placed skin-to-skin with you for at least 60 minutes. You will be encouraged to initiate the first breastfeeding during this time. Your care team will assess the baby and perform routine procedures while you are skin-to-skin. You may continue skin-to-skin care throughout your hospitalization. It helps your baby cry less, show fewer signs of stress, and bond with his/her mother.
    • Breastfeeding Support and Assistance
      Breast milk is the perfect food for infants. It provides natural antibodies against infection and disease and is easily digested. It also helps babies bond with their mothers. Breastfeeding benefits moms by lowering your risk for breast and ovarian cancer and osteoporosis. Our board-certified lactation consultants help you get started, answer questions, and support you throughout your breastfeeding experience.
    • Safe Formula Feeding
      When formula is medically indicated for your baby, or you choose not to breastfeed, your care team will educate you on how to prepare and feed formula safely.
    • Rooming In
      We encourage mothers and babies to stay together by practicing rooming in. Studies show that mothers sleep better and longer when their babies are in the same room. Your care team will help you learn how to soothe your baby so you both rest comfortably.