(December 1, 2010) - Memorial University Medical Center (MUMC)
recently won a Silver eHealthcare Leadership Award at the 14th
Annual Healthcare Internet Conference in Las Vegas. Memorial was
recognized for integrating its "Memorial. More of What Matters."
campaign across traditional media (newspapers, radio, and
television), and new media (the Internet and social networking
sites such as Facebook and Twitter). Memorial reaches out to
patients and the community through a variety of traditional and
online venues to ensure that people get the information they need
to make informed healthcare choices.
This year's eHealthcare Leadership Awards drew a record number
of entries -- nearly 1,300. In the category of Best Integrated
Marketing Campaign, MUMC shared recognition with three other
prestigious hospitals: Rush University Medical Center in Chicago,
New York-Presbyterian Hospital in Manhattan, and Beth Israel
Deaconess Medical Center in Boston. The eHealthcare Leadership
Awards program was developed by eHealthcare Strategy & Trends,
a leading Internet resource published by Health Care Communications
in Rye, N.Y.
Memorial University Medical Center is a two-state healthcare
organization serving a 35-county area in southeast Georgia and
southern South Carolina. The system includes its flagship hospital,
a 530-bed academic medical center; Memorial primary
and specialty care physician networks; a major medical
education program; business and
industry services; and NurseOne,
a 24-hour call center. You can follow us at facebook.com/memorialhealth, twitter.com/mymemorial, and youtube.com/memorialhealth.